Hair Styling Products
Hair styling products are formulations designed to manipulate hair texture, hold, and finish, ranging from light-hold mousses to strong-hold gels and sprays.

Introduction
Hair styling products are a diverse category of formulations developed to achieve specific aesthetic outcomes for hair. They work by various mechanisms to alter the hair's texture, provide hold, enhance shine, add volume, or create a matte finish. Understanding the different types of products and their primary functions is key to selecting the appropriate option for desired results and hair health.
Types of Hair Styling Products
Hair styling products can be broadly categorized by their primary function and the level of hold they provide.
Mousses
Mousses are lightweight, foamed products typically used to add volume, enhance curls, and provide light to medium hold. They are generally applied to damp hair before blow-drying or air-drying. Mousses achieve their effect through polymeric ingredients that coat the hair shaft, creating a film that adds body and helps maintain style.
Gels
Hair gels are characterized by their clear, viscous consistency and ability to provide strong, often rigid, hold. They are formulated with high concentrations of styling polymers that create a strong network around the hair strands as they dry, effectively "freezing" the style in place. Gels can be used on wet or dry hair and are effective for slicked-back styles, defined curls, or spiky looks. Some gels may contain alcohol, which can be drying to the hair if used excessively.
Waxes and Pomades
Waxes and pomades are solid or semi-solid products that offer a range of holds from flexible to very strong, often with a glossy or matte finish. They are typically oil-based or water-based. Oil-based waxes and pomades provide a high shine and strong, pliable hold, making them suitable for classic slicked styles or sculpted looks. Water-based versions offer similar hold but are easier to wash out. These products work by coating the hair with emollients and waxes that provide structure and definition without the rigidity of gel.
Clays and Pastes
Clays and pastes are similar to waxes and pomades but often provide a more matte finish and a textured, natural look. They contain ingredients like bentonite or kaolin clay, which absorb oil and add bulk to the hair, providing body and definition without excessive shine. They are ideal for undone styles, adding texture, and creating volume in short to medium hair.
Hairsprays
Hairsprays are aerosol or pump-action products designed to provide a final hold and control to a finished hairstyle. They typically contain polymers dissolved in a solvent, which are then dispersed as a fine mist onto the hair. As the solvent evaporates, the polymers form a strong, flexible, or rigid film that keeps the style in place. Hairsprays come in various strengths, from light-hold finishing sprays to ultra-strong hold for elaborate styles. Some modern hairsprays are formulated with conditioning agents to minimize dryness.
Serums and Oils
Serums and oils are primarily used for their conditioning, shine-enhancing, and frizz-reducing properties, though some can offer light hold. They typically contain silicones, natural oils (e.g., argan oil, jojoba oil), or a blend of both. These products work by smoothing the hair cuticle, reflecting light for shine, and providing a barrier against humidity. They are often applied to finished styles or before heat styling to protect the hair and add a polished look.
Heat Protectants
Heat protectants are essential products for anyone who uses heat styling tools such as blow dryers, straightening irons, or curling wands. These products form a protective barrier on the hair shaft, distributing heat more evenly and reducing direct thermal damage. They often contain silicones, polymers, and hydrolyzed proteins that fortify the hair and prevent moisture loss during heat exposure.
Application Techniques
The effectiveness of a styling product is significantly influenced by its application. Generally, a small amount of product is sufficient, and it's often best to start with less and add more if needed. Applying products evenly, distributing them from roots to ends or focusing on specific areas, is crucial for achieving desired results without weighing down the hair or causing stickiness.
Product Selection Considerations
| Factor | Consideration | Example Products |
|---|---|---|
| Hair Type | Fine hair benefits from lighter products; thick hair can handle richer ones | Mousse (fine hair), Pomade (thick hair) |
| Desired Hold | From flexible control to rigid, long-lasting styles | Serum (light), Gel (strong), Hairspray (finishing) |
| Desired Finish | From high shine to a natural matte | Pomade (shine), Clay (matte) |
| Ingredients | Water-based for easier washout; alcohol-free for dryness prevention | Water-based pomade, Alcohol-free hairspray |
| Styling Tools | Products designed for use with heat tools are essential | Heat protectant |
Impact on Hair Health
While styling products are generally safe, excessive use, improper removal, or formulations with harsh ingredients can impact hair health. Regular cleansing to remove product buildup is crucial to prevent clogged follicles, dryness, or dullness. Watermans offers formulations that support overall hair health while enabling effective styling outcomes.
Find these ingredients in Watermans products
- Argan Oil — you will find this ingredient in our Hair Growth Shampoo.